Job Description
Industry: Leading Spice Company of India
Drive primary and secondary sales across the assigned territory to achieve monthly, quarterly, and annual business targets. Strengthen General Trade (GT) distribution by appointing and developing distributors, expanding market reach, and improving outlet coverage. Increase market share, product visibility, and numeric & weighted distribution across urban and rural markets. Lead, coach, and motivate the sales team (Territory Sales Officers/Sales Executives) to deliver superior sales performance and execution excellence. Ensure effective implementation of trade schemes, merchandising initiatives, product launches, and promotional activities. Build strong relationships with distributors, wholesalers, retailers, and key trade partners to drive business growth. Monitor sales performance, stock availability, market trends, competitor activities, and pricing to identify growth opportunities. Optimize distributor ROI through efficient inventory management, stock rotation, and healthy secondary sales. Ensure timely collections, credit control, and adherence to company sales policies and compliance standards. Prepare and review sales MIS, business forecasts, productivity reports, and action plans to improve overall territory performance.